In this insightful episode of Qafeer Podcast, we follow Musa Al-Balushi's journey from the classroom to content creation and eventually into corporate communication — a field he now champions with a rich blend of practical experience and theoretical grounding.

Al-Balushi emphasizes that the absence of clear communication strategies can result in serious material and reputational losses, while adopting a flexible and strategic communication approach helps institutions align with national visions and unlock success.

🎯 Key Topics Discussed:

• What is corporate communication and why it matters?

• Founding of Noteh Magazine as a media initiative.

• The shift into media and its influence on his career.

• Strategic storytelling and its role in communication.

• Why do institutions remain silent on trending issues?

• Turning achievements into communication tools.

• Guidelines for media appearances of officials.

• The role of communication in achieving state vision and strategies.

📌 A must-listen for professionals in:

• PR & Communications

• Corporate Branding

• Institutional Strategy

• Media and Storytelling

Key Insight:
Corporate communication is not just about media releases—it’s a comprehensive system that builds trust, enhances reputation, and aligns institutional goals with societal impact.